✓ Experiment using 2 variants only. Tests take a longer to complete when you add more variants. Consider running a test using only 2 variants, then run further localised tests around that winner afterwards. The minimum test duration is (number of variants)*7. Every variant will be run on each day of the week at least once.
✓ Create significant, obvious differences between your variants. If your variants are too similar then it will be too difficult to determine a winner. Winners are found faster when variants are very different from each other.
✓ Only vary one field in each test. For example, vary your pricing or your primary image, but not both at the same time.
✓ Enter in your fixed cost correctly. The fixed cost includes manufacturing, shipping and anything else you can think of, excluding Amazon fees!
✓ The best fields to test are: pricing and primary image. These are the most sensitive fields. Other fields can give decent results, but tests can take a long time to complete.
✓ Pick the right goal. Choose profit for testing your prices, choose sessions or conversion rate for anything else. The test will end when we find a winner using your goal.
✓ Don't abort the test prematurely. Let the test run its full course. We'll advise you what to do as the test continues. We will automatically end the test when we find a winner.
✓ Ask for help when you need it. Not sure what to do? Contact us!