As far as an "end date" to Profit Peak goes, you could technically have it run indefinitely.
However, this is the typical occurrence for Profit Peak: When Profit Peak has been running for a while, you may notice a couple of things; you may notice the price go up & down or in some instances, hover around the same price point.
If you notice that the price is still going up & down, that means that we're still learning about your product and/or there's fluctuations in your product's supply & demand that we can't quite hone down on that optimum price yet. At that point, it's best to leave the algorithm running. Now, when you've noticed that it has been hovering around the same price point for a number of consecutive days, Profit Peak will let you know that the optimum price has been found.
At this point, you can either do two things:
- Pause Profit Peak and run with the optimum price that we found - this is in the event where you need to use one of your slots to run Profit Peak on another item or if you want to run an A/B test on that ASIN.
- Continue running Profit Peak and have it continuously monitor your demand and proactively change your price based on the demand for your product - This is how we intended to have Profit Peak run; once it becomes familiar with your product, when it sees a shift in demand for your product, it can either increase or decrease your price in correlation to that demand.